Good Morning,
Who’s waiting until 2020 to start something?
Any idea I’ve had lately I’ve consciously thought - “I’ll do that starting January 1st”
Will I really though?
Why not start now?
Why do we put things off? …what’s going to suddenly change on the first?
(if anything I’ll be very hungover…)
Catch me at the gym today so
✌🏽
Apt to this weeks topic, I’ve created a TikTok Account, another thing I have been putting off.
Anyway, C’mere to me…
1.5 Billion People & Nobody Noticed
Tik Tok…
Having amassed a user base of over 1.5 billion, TikTok is the fastest growing social media platform.
Only just two years old, it is the number one social media app on both IOS and Android.
With offices all over the world and over 20,000 staff, this is no little Chinese company.
For anyone living under a rock, which is most people in Ireland in the case of Tiktok, it is a short-form video sharing platform where videos pop up automatically in a full-screen vertical feed.
Crucially TikTok is based entirely off AI (artificial intelligence),
but that’s not new?
Well… lot’s of other platforms, like Instagram and Youtube, they use AI to suggest content the user might like, however, they still require the user to actively choose to watch or engage.
Whereas on TikTok there is no choice, you can only choose to skip or not interact with something, and thus the AI learns what you prefer, sort of creepy but nothing new.
You can choose to follow and search people, but that’s it, it is still not a chronological feed, and the app dictates what content to you consume based on what you have liked and how much time you spent interacting with certain types of content.
It learns very quickly, people agree that within just a few minutes of using the app the feed is already drastically better suited to them and they continue to enjoy more of the content than at first impression.
Dagogo Al Traide, presenter and the creator behind the YouTube channel ColdFusion, describes TikTok excellently in this recent video.
(He goes into detail about its founding and the company behind it — watch it if you’re curious)
All credit goes to him for this in-depth analysis
My thoughts:
I think TikTok is certainly one to jump on now, especially anyone creative.
Entrepreneur, Gary Vee predicts that TikTok might actually do the reverse of Instagram and someday include the option to post photos after having started with video.
Either way, the skills required to produce content of this short-form nature is not going anywhere.
It is very similar to SnapChat and Instagram stories, whose popularity speak for themselves, 15-sec video is worth getting good at if you’re a creator or brand, anyone looking to grow an audience in 2020.
I am currently trying to think of how I can tailor my content and photography to the new platform.
Unlike the current giants, Tiktok is not yet saturated with content and users, therefore people are still seeing much more success and much more organic reach.
Like the early days of Vine, people have blown up with millions of followers in just one or two successful videos on TikTok.
I don’t necessarily agree with some of the garbage content that can be found on TikTok, but everyone said that about the early facebook - “it’s for kids”, whose parents don’t have a facebook account now? what business doesn’t have a facebook page?
The potential of this now massive, yet somewhat still unknown, platform is certainly food for thought…
Photos I Saved 📷
Think 🤔🤯🌊
Fitbits are just like Tamagotchis, except the stupid little creature you have to keep alive is yourself…
That’s all for now 🤙🏽
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Thank you,
Guy