Morning,
It’s the last Monday in October, a bank holiday, I hope lots of you have the day off!
Personally, I’ve set a few goals specifically for the next 6 weeks, which I’ll share as I go, but this week the focus will be on getting into some product videos and creating ads from a little bed room set up.
I’m hopping to keep myself busy and creating from home, but also since I am now essentially unemployed, this is a last ditch rapid adaptation to try re-skill and create new clients out of thin air… sure look worth having a go.
The plan is to spend a few days creating some concept work and then all going well, reach out to a few businesses later in the week, I’ll keep ya posted.
Anyway, C’mere to me…
Interesting
Gif or Jif? 🤔
I always thought this was pretty clear cut, but it turns out many are adamant there’s a case for Jif, including the original creator of the file format, Steve Wilhite…
GIF was the Oxford Dictionaries USA Word of the Year for 2012 and interestingly the Oxford English dictionary accepts both pronunciations - “ɡɪf & dʒɪf”
In a 2014 survey, 70% of people said ‘GIF’, with a hard G - Buck, S. /Mashable
“The Graphics Interchange Format, or GIF, was first developed by computer scientist working at CompuServe back in 1987.
And while it has swelled or dipped, the debate over how to pronounce the acronym for those minute looping animations became a thing once the GIF really took off. Is it a hard g like in graphics? Or a soft g like giant? Answering that question depends who you ask and whose authority on the matter you believe in.”
—
Online GIF site GIPHY teamed up with Jif peanut butter to have some fun with the debate. The two companies unveiled a limited-edition jar of peanut butter in Jif’s trademark packaging, but labeled ‘Gif’. ”(read more - Time)
Time Magazine ran a piece earlier this year, formatted as a timeline of events related to GIFs, you can read it here.
I’ve always been in the Gif, with a hard G, corner…
What is interesting though, is that even as a words creator you do not get to decide how it gets pronounced, due to the principle of descriptivism the people decide.
Just this week, Tom Scott produced an excellent and short little video on the issue, which is especially interesting if you are into linguistics!
Saved 📷
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Pretending we can't see camo is a universal inside joke, and it will never get old.
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